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This morning I had an opportunity to join the Social Media Club of Kansas City at beautiful Union Station, for breakfast and a lecture by Scott Monty. Scott is the energetic and charismatic head of social media for Ford Motor Company. I'll add more detail later, but my headline from the talk is: social media isn't rocket science, people! It's a powerful tool that every wise company should be leveraging. (And I'm directing that specifically to my employer, who has proven to be exceptionally hesitant to enter this space in a meaningful way. But I'm trying to influence that.)
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