Monday, March 24, 2014

Random Hallmark Moments: Rainbow Brite

   Here it is... my entry in Hallmark Cards' headquarters art show featuring dozens of artists, each with their own interpretation of RB! Rainbow Brite was created by a Hallmark artist in 1983 and was wildly popular, with animated TV series, live action TV, Macy's Day Parade float, multiple Emmy awards, dolls, toys, games, sheet sets... you name it, this girl was likely on it. It's kind of mind-boggling.
    I will readily admit that although I liked some of the characters back in the day (before I developed a lil' thing called "taste"), I am not a fan of the character design style of RB and her contemporaries. This includes Strawberry Shortcake, Pound Puppies, My Little Pony, Cabbage Patch Dolls... the styling looks dated and doesn't hold up well against modern character design. But they were modern for their time. My goal with this piece was to keep enough of the hallmarks of the characters to make them immediately recognizable, but to update their style, with a Japanesey "chibi" or "kawaii" look, and costume updates like shifting the color palette away from those hideous primaries, and making the arm and leg cuffs transparent.
   Here is "the making of" the piece, step by step... including the fancy chocolate and sauvignon blanc which clearly aided the process. Considering how infrequently I get the opportunity to paint (not since Hallmarket 2013, and before that... who knows!), I needed all the help I could get. LOL!
   I completed the piece during the Sochi winter Olympics.That was my background noise. It kept me going longer and gave me a front seat to all the snowboarding action.