I am a big fan of cleverness, and when I opened the bag of Cameron's coffee to grind the beans this morning, I found this hidden message. They redesigned their packaging not too long ago, and I have to say, bravo! This is why every company should hire talented creatives. It doesn't cost anything more to add this to the packaging, and what a delight.
Reminds me of the hidden message sewn into the hem of my Nike running shirt. http://jenrarey.blogspot.com/2015/02/quotes-perspective.html?m=1